Geneva, 18 September – The World Spirits Alliance had the privilege of hosting a closing cocktail reception at the #WTOPublicForum this evening on the WTO terrace following the WSA Panel: “Digital Labels & Global Trust – The Future of Trade“.  The Alliance hosted more than 300 guests where we got to demonstrate digital labelling in action, live at the cocktail reception with a selection of globally crafted cocktails made with the spirits Tequila, Rum and Scotch Whisky from the portfolios of WSA members.

These special cocktails were accompanied with QR codes detailing their journey across the world into our glass. For those that were not able to join us at the reception – you can access the presentations by scanning the QR codes below:

It was indeed a wonderful occasion for partners to come together to champion dialogue on trade, digital innovation and the future of the global spirits industry. The WSA looks forward to continuing these partnerships that strengthen our shared commitment to fair trade and sustainable growth for spirits worldwide.