In October 2024, WSA had the privilege of joining a meeting of the Group of Latin America and the Caribbean (GRULAC) at the World Trade Organization (WTO) in Geneva. We thank Ambassador Alexander Gabriel Yánez Deleuze of Venezuela and the GRULAC delegates for their warm welcome and for convening this timely discussion on the economic, cultural, and public health dimensions of the global spirits sector.

The meeting provided an important platform for discussing how international trade, regional partnerships, and industry initiatives can work together to reduce harmful alcohol consumption and foster sustainable economic growth.

Key Takeaways from the Discussion

• Economic Contribution: The spirits sector makes a significant impact across Latin America and the Caribbean. It contributes approximately $36 billion to the region’s GDP through direct, indirect, and induced economic activity, while supporting 2.3 million jobs across the value chain—from agriculture and production to hospitality and retail.
• Addressing Harmful Consumption: The WSA reaffirmed its commitment to supporting evidence-based, responsible drinking practices in collaboration with partners such as the International Alliance for Responsible Drinking (IARD). Initiatives like the Global Standards Coalition, active across the GRULAC region, demonstrate how coordinated efforts can drive real progress in reducing harmful consumption.
• Multilateral Collaboration through the WTO: GRULAC’s engagement at the WTO plays a vital role in protecting geographic indications, advancing fair trade policies, and fostering the growth of a responsible and sustainable spirits sector. WSA strongly supports GRULAC’s leadership in building trade frameworks that reflect regional needs and priorities.

Shared Commitment to Progress

WSA values its continued dialogue with GRULAC and regional stakeholders. Together, we aim to foster responsible alcohol policies, promote inclusive economic development, and protect the cultural and artisanal heritage that defines spirits production in Latin America and the Caribbean.