Every Spirit has a Story.

Members of the World Spirits Alliance represent timeless tradition, heritage and culture all over the world – this video presents the deep connection between spirits, land and culture. More than just a celebration of the past, this is also a look into the future.

See how the spirits industry is committed to sustainability, pioneering innovative practices to protect our planet for the next generation, and discover how our sector is a cornerstone of many economies, supporting countless jobs and communities from farm to glass.

And that is something we can all raise a glass to!