The World Spirits Alliance (WSA) is pleased to highlight a recent feature in The Spirits Business, where our CEO Helen Medina shares insights on the role of the Alliance and the evolving global policy landscape for the spirits sector.

In the interview, Medina emphasises the importance of evidence-based policymaking, fair taxation, and public education in supporting responsible drinking. She highlights recent global data showing a decline in alcohol consumption per capita, underlining the positive impact of industry efforts.

The article also explores the WSA’s priorities, including promoting understanding of standard drinks, addressing illicit trade, and strengthening engagement with international organisations such as the WTO and OECD.

Read the interview:
The full interview with Helen Medina in The Spirits Business is now available online and can be downloaded here: The big interview: Helen Medina on leading the WSA – The Spirits Business