During Wine Paris 2026, WSA CEO Helen Medina led a comprehensive programme of stakeholder engagement, reinforcing the Alliance’s commitment to positioning the spirits sector within key global policy discussions.
How Global Discussions Shape Every Sip
As part of the programme, WSA hosted a panel discussion titled:
“How Global Discussions Shape Every Sip: Demystifying Multilateral Organizations.”
The session explored how global policy conversations influence trade rules, sustainability standards and the broader operating environment for wine and spirits businesses worldwide. Speakers highlighted why engagement with multilateral institutions matters and how collaboration between governments, international organisations and the private sector supports resilient supply chains and sustainable growth.
We extend our sincere thanks to our distinguished panellists (pictured left to right):
-
Cécile Duprez-Naudy, Moët Hennessy
-
Helen Medina, World Spirits Alliance
-
Julian Braithwaite, IARD
-
Laura Gelezuinas, FIVS
Wine Paris once again demonstrated that global industry gatherings are not only commercial platforms but also critical spaces for dialogue, partnership and policy engagement. WSA remains committed to ensuring that the voice of the spirits sector is represented in international discussions that shape the future of our industry.
