Capturing High Quality Tourism In Southeast Asia – THE IMPACT OF PREMIUM F&B EXPERIENCES ON DESTINATION CHOICE
Southeast Asian tourism is shifting towards “quality tourism,” prioritizing immersive experiences over visitor numbers to boost economic benefits while minimizing environmental and social impacts. A study by Oxford Economics and APISWA surveyed 1,800 tourists from five major markets, revealing that premium food and beverage (F&B) experiences significantly influence destination choice. Travelers are willing to pay […]
Spirits Industry Powers Global Economy with US$730 Billion GDP Contribution
Geneva, 10 July 2024 – The World Spirits Alliance (WSA) has today launched a groundbreaking study that highlights the enormous economic impact of the global spirits industry. Conducted by Oxford Economics and the IWSR, the WSA Global Economic Impact Study reveals for the first time the sector’s crucial role in driving economic growth, generating significant tax […]
Scotch Whisky’s Economic Impact 2022
The Scotch Whisky industry is a world-class exporter. This much has been known about the industry since the mid-nineteenth century when the first pioneers of Scotch Whisky took what was, until then, a product of Scotland enjoyed in Britain and, through innovation, determination and an unmatched entrepreneurial spirit, turned it into a product enjoyed globally. […]
International Wine and Spirits in ASEAN: The economic contribution of the international wine and spirits value chain in Thailand and Vietnam
Economies in Southeast Asia, which are heavily dependent on the tourism and hospitality sectors, were hit hard by the Covid-19 pandemic. As travel rebounds across the region, this Oxford Economics report studies the contribution of international wine and spirits—a key component of the tourism and hospitality offering—to the recovery in Thailand and Vietnam.