WSA Launches Spirits Video Celebrating Culture, Heritage and Sustainable Production
Every Spirit has a Story. Members of the World Spirits Alliance represent timeless tradition, heritage and culture all over the world – this video presents the deep connection between spirits, land and culture. More than just a celebration of the past, this is also a look into the future. See how the spirits industry is […]
WSA Organizes Dynamic Discussion on Digital Labelling at WTO Public Forum 2025
18 September, Geneva – The future of global trade took a digital turn at the World Trade Organization Public Forum 2025, where the World Spirits Alliance (WSA) hosted a high-profile panel titled “Digital Labels & Global Trust: The Future of Trade.” Moderated by Helen Medina, CEO of the WSA, the session brought together a distinguished […]
WSA Hosts Cocktail Reception at WTO Public Forum 2025: Enhancing Transparency and Traceability in Global Trade
Geneva, 18 September – The World Spirits Alliance had the privilege of hosting a closing cocktail reception at the #WTOPublicForum this evening on the WTO terrace following the WSA Panel: “Digital Labels & Global Trust – The Future of Trade“. The Alliance hosted more than 300 guests where we got to demonstrate digital labelling in […]
WSA Hosted by Baijiu Producers within China Alcoholic Drinks Association (CADA) Alongside Annual Event
WSA Members were invited to a special roundtable workshop and Baijiu tasting dinner reception organised by the China Alcoholic Drinks Association (CADA), alongside the WSA Annual Meeting in Geneva last week. It was a fruitful exchange between the various trade associations represented around the table, with keynote presentation on the Chinese Market Landscape and its […]
WSA Annual General Assembly 2025 Takes Place in Geneva
July 2025 – Geneva, Switzerland The World Spirits Alliance members met from July 8-11, 2025, for the Annual Event and General Assembly. The WSA welcomed 5 new members to the membership, listed as follows in alphebatical order: Alianza de Bebidas Espirituosas de Latinoamérica y el Caribe, American Distilled Spirits Alliance, Heaven Hill Brands, Fédération des […]
WSA Attends Cachaça Tasting at WIPO HQ, hosted by Brazillian Mission and IBRAC
This week, the World Spirits Alliance had the pleasure of joining a remarkable Cachaça Tasting Evening at the World Intellectual Property Organization – WIPO Headquarters in Geneva, hosted by the Brazilian Mission to the WTO and the IBRAC – Instituto Brasileiro da Cachaça. Ambassadors to the WTO from Brazil, France, and Australia, along with senior WIPO officials, […]
WSA Submits Comments Supporting Inclusive, Multi-Stakeholder Dialogue Ahead of the 2025 UN High-Level Meeting on NCDs
As preparations advance for the 2025 UN High-Level Meeting on Non-Communicable Diseases (NCDs), the World Spirits Alliance (WSA) is proud to have joined a coalition of responsible industry actors, led by the Inaternational Chamber of Commerce (ICC) in co-signing a joint letter to UN Secretary-General António Guterres. The letter emphasizes the critical importance of a […]
WSA joins Business at OECD (BIAC) as a Member of the Global Network
The WSA has joined Business at OECD as a member of the global network! BIAC is an international business body that connects the business community with the Organization for Economic Co-operation and Development (OECD) and its governments. It advocates for policies enabling the private sector to pursue sustainable economic development, and societal prosperity while also […]
ABELAC Holds Summit on Spirits Sector’s Economic and Cultural Contribution
The Alianza de Bebidas Espirituosas de Latinoamérica y el Caribe (ABELAC) Summit brought together industry leaders, to explore strategies to enhance the spirits sector’s role within a rapidly evolving global landscape. At the heart of the exchanges were topics ranging from responsibility, cultural preservation, and economic impact. Among the distinguished participants were Helen Medina, CEO of […]
Celebrating 30 Years of the WTO’s Technical Barriers to Trade Agreement
A Milestone for Global Trade & Industry Standards In November 2024, the WTO marked the 30th anniversary of the Technical Barriers to Trade (TBT) agreement, a regulatory framework that has played a critical role in shaping international trade standards. For the spirits industry, this agreement has been instrumental in ensuring regulatory transparency, reducing trade barriers, […]