Jägermeister sets new standards with CO2-neutral new barrel storage facility in Kamenz, Saxony

28 November 2023 — 30 years after laying the foundation stone, Mast-Jägermeister SE is expanding its site in Kamenz/Saxony with a new barrel storage area. The family-owned company has anchored sustainability firmly in its strategy: the new building will be CO2-neutral and have capacity for up to 225 oak barrels. The company is investing a sum in the low tens of millions of euros in this project.

“At this stage, we are building the most sustainable barrel storage area in Germany with a positive eco-balance and therefore in line with our corporate strategy. Sustainability is not an option for us, but the new normal. At the same time, the investment is a further commitment to our location in Kamenz,” explains Christopher Ratsch, member of the Executive Board of Mast-Jägermeister SE.

Jägermeister has been awarded DGNB Gold certification for the concept. The DGNB certification system is established internationally and is recognised as the benchmark for sustainable construction. The ground-breaking ceremony marks the official start of the construction project, which is due to be completed by the first half of 2025.

The legendary Jägermeister will continue to be produced in Wolfenbüttel, Lower Saxony, using the unchanged recipe and manufacturing process. In addition, the Wolfenbüttel site has been undergoing expansion since October 2023 and will be completed by 2025 so that the Jägermeister base can continue to be produced exclusively on site using the traditional maceration process. Jägermeister is now available in 153 markets.

Sustainable Technology in Bottle Manufacturing — Jägermeister and Ardagh launch world’s first emerald green bottles from NextGen hybrid furnace

Wolfenbüttel, 16 July 2025 – Mast-Jägermeister SE and Ardagh Glass Packaging-Europe (AGP-Europe) are setting new standards in their long-standing partnership. For over two decades, Ardagh has been producing glass bottles for Jägermeister. Now, both companies are strengthening their collaboration with the goal of significantly reducing the CO₂ impact of the distinctive Jägermeister glass bottle. “Partnering exclusively with Jägermeister, we’re scaling innovation with impact” says Joris Goossens, R&D Project Manager at AGP-Europe. “After successfully producing lower-carbon amber glass in our NextGen Furnace, the next step is to use the same groundbreaking technology to produce green glass – aiming to deliver the first lower-carbon emerald glass bottles to the spirits sector.

With the innovative “NextGen Furnace” project, AGP-Europe has successfully commissioned the first of its kind hybrid melting furnace at its Obernkirchen facility in Germany, which began production at the end of 2023. This advanced hybrid technology, uses 42 bottom electrodes, enabling up to 80% electrical heating. The technology has already been proven in the production of amber glass packaging. Based on the operating parameters of using 60% renewable electricity for glass melting and a recycled content of up to 70%, the carbon impact of amber glass packaging has been reduced by 64%. The solar-power renewable electricity energy comes from a Power Purchase Agreement (PPA) with Sunnic Lighthouse GmbH and parent company ENERPARC AG, in Germany.

Jägermeister is aware that the majority of CO₂ emissions occur in Scope 3, in areas not directly controlled by its own operational activities. The company is working intensively to find solutions to reduce emissions in these areas and thus make its contribution. Therefore, it is also a sustainability goal of Mast-Jägermeister SE to reduce CO₂ emissions from primary packaging by 50% by the end of 2030. Since bottle production accounts for more than 30% of Jägermeister’s total emissions, this cooperation is a crucial step towards achieving this goal.

“The collaboration with Ardagh Glass Packaging aims to demonstrate how climate protection and brand identity can be combined through technology. We are proud of this collaboration. Since more than 90% of our emissions occur in the supply chain, this cooperation is a key lever in progressing our ambitious climate goals,” adds Christopher Ratsch, member of the Executive Board of Mast-Jägermeister SE.

Find out more about Jägermeister ‘s sustainability strategy and projects on their corporate website here: https://www.mast-jaegermeister.de/en/responsibility/sustainability/