Trade

WSA champions an open and fair global marketplace where consumers can enjoy a wide variety of high-quality spirits. We work together with our members to eliminate market barriers and promote open, sustainable trade policies.

WSA advocates for a fair and transparent global trade environment that encourages responsible consumption and supports the growth of the spirits industry in local regions. Through coordinated advocacy, WSA supports a fairer future defined by equitable and inclusive trade opportunities.

Our Priorities

Non-discriminatory, evidence-based trade practices
Predictable and transparent market access
Strengthening intellectual property protections
Championing geographical indications
Safeguarding the unique identity of spirit brands

“The distilled spirits industry is stronger when it speaks with one voice, and the Scotch Whisky Association is a proud partner of the World Spirits Alliance to help make that voice louder. To do this, and to safeguard the future of the sector, the WSA works with members to ensure spirits can be traded on a level playing field, tackling discrimination, promoting moderation, and showcasing sustainability”

Mark Kent

Chief Executive,

Scotch Whisky Association

“ISWAI is collaborating closely with WSA to establish a unified platform for the Alcobev industry, championing balanced policies, best practices, and responsible alcohol consumption. Together, we aim to transform the industry through premiumization, compliance, and enhanced ease of doing business, fostering a positive reputation and a harmonized policy framework.”

Sanjit Padhi

CEO,

International Spirits and Wines Association of India (ISWAI)

“The World Spirits Alliance (WSA) has proven to be a valuable asset to the Mexican Chamber of the Tequila Industry. Through the WSA, we gain access to a vast network of expertise and collective intelligence, enabling us to develop and implement effective strategies for the global promotion and protection of tequila and its appellation of origin.”

Ana Cristina Villalpando

General Director,

Mexican Chamber of the Tequila Industry

“Distilled spirits are a vibrant and highly dynamic sector with a unique diversity of products and producers across the world. With the World Spirits Alliance, we have a platform to speak with a single global voice on trade and social responsibility, key issues for our industry.”

Helen Medina

CEO,

World Spirits Alliance

“At Moët Hennessy, we deeply value the opportunity to build a strong reputation for our industry: the World Spirits Alliance ensures our voices are heard and it allows us to work collectively on key issues alongside our stakeholders. The WSA provides a vital platform for global advocacy, enabling us to address critical matters such as trade barriers and taxation.”

Cécile Duprez-Naudy

WSA Chair

“We work closely with the World Spirits Alliance to continue to position the distilled spirits industry as responsible producers, creating economic benefits to New Zealand and contributing to the continued growth in responsible consumption.”

Robert Brewer

Chief Executive,

Spirits New Zealand