WSA CEO, Helen Medina, publishes an op-ed on Vinexposium – Voice of the Industry, entitled: A clear path forward for the spirits industry.

In the article, Helen explores how tourism, creativity, and sustainability are increasingly interconnected, and how investment in quality experiences, innovation, and responsible production—supported by fair and neutral regulation—can help build a more sustainable future for the spirits sector.

The full original op-ed can be read online or downloaded as a PDF here.