WSA CEO Speaks at WTO Trade Dialogues in Food
2nd December 2025, Geneva – The WTO Trade Dialogues in Food webinar brought together leading experts and industry representatives to discuss the evolving landscape of food information, digital labelling, and their implications for international trade. The session explored how digital tools, such as QR codes and apps, are transforming consumer access to product information, raising […]
WSA Highlights WTO’s Role for Spirits Industry
On 20th November, WSA CEO, Helen Medina, participated in the WTO’s “WTO 101” panel for students, emphasizing the importance of international trade and the organization for industries like spirits. By promoting open trade, the WTO helps drive economic growth, whilst enabling cultural exchange and mutual understanding across borders. Helen highlighted how the sector thrives on […]
WSA Hosts Cocktail Reception at WTO Public Forum 2025: Enhancing Transparency and Traceability in Global Trade
Geneva, 18 September – The World Spirits Alliance had the privilege of hosting a closing cocktail reception at the #WTOPublicForum this evening on the WTO terrace following the WSA Panel: “Digital Labels & Global Trust – The Future of Trade“. The Alliance hosted more than 300 guests where we got to demonstrate digital labelling in […]
Register: WSA Panel on Digital Labelling at WTO Public Forum 2025
The World Spirits Alliance is pleased to announce that we will be hosting two events at the upcoming World Trade Organisation (WTO) Public Forum 2025 in Geneva, on Thursday, September 18. Join us for an insightful panel discussion followed by a vibrant cocktail reception — both sessions will be centered around the transformative role of […]
Celebrating 30 Years of the WTO’s Technical Barriers to Trade Agreement
A Milestone for Global Trade & Industry Standards In November 2024, the WTO marked the 30th anniversary of the Technical Barriers to Trade (TBT) agreement, a regulatory framework that has played a critical role in shaping international trade standards. For the spirits industry, this agreement has been instrumental in ensuring regulatory transparency, reducing trade barriers, […]
Capturing High Quality Tourism In Southeast Asia – THE IMPACT OF PREMIUM F&B EXPERIENCES ON DESTINATION CHOICE
Southeast Asian tourism is shifting towards “quality tourism,” prioritizing immersive experiences over visitor numbers to boost economic benefits while minimizing environmental and social impacts. A study by Oxford Economics and APISWA surveyed 1,800 tourists from five major markets, revealing that premium food and beverage (F&B) experiences significantly influence destination choice. Travelers are willing to pay […]
Spirits Industry Powers Global Economy with US$730 Billion GDP Contribution
Geneva, 10 July 2024 – The World Spirits Alliance (WSA) has today launched a groundbreaking study that highlights the enormous economic impact of the global spirits industry. Conducted by Oxford Economics and the IWSR, the WSA Global Economic Impact Study reveals for the first time the sector’s crucial role in driving economic growth, generating significant tax […]
APISWA Publishes Alcohol eCommerce Report in the Wake of Covid-19 Regulatory Developments
With the rise of Asian middle class, e-commerce sales in Asia are continuing to accelerate rapidly and create a unique growth opportunity for e-commerce alcohol sales. Consumers of younger and wealthier socioeconomic strata are more tech-savvy, more accustomed to the convenience of online orders and delivery and tend to experiment and change preferences more frequently. […]