WSA Launches Spirits Video Celebrating Culture, Heritage and Sustainable Production
Every Spirit has a Story. Members of the World Spirits Alliance represent timeless tradition, heritage and culture all over the world – this video presents the deep connection between spirits, land and culture. More than just a celebration of the past, this is also a look into the future. See how the spirits industry is […]
WSA Hosts Cocktail Reception at WTO Public Forum 2025: Enhancing Transparency and Traceability in Global Trade
Geneva, 18 September – The World Spirits Alliance had the privilege of hosting a closing cocktail reception at the #WTOPublicForum this evening on the WTO terrace following the WSA Panel: “Digital Labels & Global Trust – The Future of Trade“. The Alliance hosted more than 300 guests where we got to demonstrate digital labelling in […]
WSA Hosted by Baijiu Producers within China Alcoholic Drinks Association (CADA) Alongside Annual Event
WSA Members were invited to a special roundtable workshop and Baijiu tasting dinner reception organised by the China Alcoholic Drinks Association (CADA), alongside the WSA Annual Meeting in Geneva last week. It was a fruitful exchange between the various trade associations represented around the table, with keynote presentation on the Chinese Market Landscape and its […]
WSA Attends Cachaça Tasting at WIPO HQ, hosted by Brazillian Mission and IBRAC
This week, the World Spirits Alliance had the pleasure of joining a remarkable Cachaça Tasting Evening at the World Intellectual Property Organization – WIPO Headquarters in Geneva, hosted by the Brazilian Mission to the WTO and the IBRAC – Instituto Brasileiro da Cachaça. Ambassadors to the WTO from Brazil, France, and Australia, along with senior WIPO officials, […]
WSA to Host Earth Day Experential Event in NYC, in Partnership with Suntory & BCIU
In celebration of Earth Day 2025, the Business Council for International Understanding (BCIU) and the World Spirits Alliance (WSA) in collaboration with Suntory Global Spirits, will host an engaging experiential event to showcase the hospitality and entertainment industries’ commitment to environmental sustainability and the preservation of our planet. This Earth Day event will provide a […]
WSA Members Showcase Rum Products in WTO Joint-Rum Initiative
Celebrating Craftsmanship & Economic Impact in the Spirits Industry In September 2024, WSA members proudly took part in the Joint-Rum Initaitive (RJI) cocktail reception, an event celebrating the rich heritage and craftsmanship of rum production, organised by the WTO alongside the Public Forum in September 2024. This exclusive tasting featured some of the finest rums […]