With the rise of Asian middle class, e-commerce sales in Asia are continuing to accelerate rapidly and create a unique growth opportunity for e-commerce alcohol sales.
Consumers of younger and wealthier socioeconomic strata are more tech-savvy, more accustomed to the convenience of online orders and delivery and tend to experiment and change preferences more frequently. This Regulatory Dossier covers nine ASEAN countries (Brunei, where the sale of alcohol is prohibited, is excluded), China, Taiwan, South Korea and New Zealand.
