Our Leadership

The WSA leadership consists of a Board of Directors made up of lead representatives of WSA members. Their expertise and leadership ensure that the WSA remains on track in achieving industry priorities, aligned with evolving market and global policy developments.

Cécile Duprez-Naudy

Chair of WSA Board of Directors

WSA Team

Helen Medina

CEO

Paco Soltero

Special Advisor

Brenda Lee

Policy & Communications Manager

Lorenzo Heckner

Policy Assistant

Aleksandra Gralak

Executive Assistant

“At Moët Hennessy, we deeply value the opportunity to build a strong reputation for our industry: the World Spirits Alliance ensures our voices are heard and it allows us to work collectively on key issues alongside our stakeholders. The WSA provides a vital platform for global advocacy, enabling us to address critical matters such as trade barriers and taxation.”

Cécile Duprez-Naudy

WSA Chair

“The distilled spirits industry is stronger when it speaks with one voice, and the Scotch Whisky Association is a proud partner of the World Spirits Alliance to help make that voice louder. To do this, and to safeguard the future of the sector, the WSA works with members to ensure spirits can be traded on a level playing field, tackling discrimination, promoting moderation, and showcasing sustainability”

Mark Kent

Chief Executive,

Scotch Whisky Association

“ISWAI is collaborating closely with WSA to establish a unified platform for the Alcobev industry, championing balanced policies, best practices, and responsible alcohol consumption. Together, we aim to transform the industry through premiumization, compliance, and enhanced ease of doing business, fostering a positive reputation and a harmonized policy framework.”

Sanjit Padhi

CEO,

International Spirits and Wines Association of India (ISWAI)

“The World Spirits Alliance (WSA) has proven to be a valuable asset to the Mexican Chamber of the Tequila Industry. Through the WSA, we gain access to a vast network of expertise and collective intelligence, enabling us to develop and implement effective strategies for the global promotion and protection of tequila and its appellation of origin.”

Ana Cristina Villalpando

General Director,

Mexican Chamber of the Tequila Industry

“Distilled spirits are a vibrant and highly dynamic sector with a unique diversity of products and producers across the world. With the World Spirits Alliance, we have a platform to speak with a single global voice on trade and social responsibility, key issues for our industry.”

Helen Medina

CEO,

World Spirits Alliance

“We work closely with the World Spirits Alliance to continue to position the distilled spirits industry as responsible producers, creating economic benefits to New Zealand and contributing to the continued growth in responsible consumption.”

Robert Brewer

Chief Executive,

Spirits New Zealand