Every Spirit has a Story.

Members of the World Spirits Alliance represent timeless tradition, heritage and culture all over the world – this video presents the deep connection between spirits, land and culture. More than just a celebration of the past, this is also a look into the future.

See how the spirits industry is passionately committed to sustainability, pioneering innovative practices to protect our planet for the next generation, and discover how our sector is a cornerstone of many economies, supporting countless jobs and communities from farm to glass.

And that is something we can all raise a glass to!