The World Spirits Alliance is pleased to announce that we will be hosting two events at the upcoming World Trade Organisation (WTO) Public Forum 2025 in Geneva, on Thursday, September 18. Join us for an insightful panel discussion followed by a vibrant cocktail reception — both sessions will be centered around the transformative role of digital labelling in global trade.
WSA Panel Discussion: Digital Labels & Global Trust – The Future of Trade
⇒ Date & Time: 18 Sep, 5:00PM – 6:15PM
⇒ Location: Room F, WTO Headquarters
Discover how technologies like QR codes and digital platforms are reshaping transparency, regulatory compliance, and consumer trust across international supply chains. Hear from leading voices in government, industry, and civil society as they explore the opportunities and challenges of digital labelling in the food and beverage sector.
WSA Cocktail Reception: Enhancing Transparency and Traceability in Global Trade
⇒ Date & Time: 18 Sep, 6:30PM – 8:30PM
⇒ Location: WTO Terrace
Enjoy a curated selection of globally inspired cocktails, each linked to a QR code revealing its origin, production journey, and its link to the role of international trade. Experience how digital labelling empowers consumers to make informed choices, turning each sip into a story of global connectivity.
⇒ Register for the WTO Public Forum here – https://www.wto.org/english/forums_e/public_forum25_e/pf25_registration_e.htm
This will be a unique opportunity to engage with WTO delegates, trade officials, business leaders, and innovators while exploring how digital tools can make trade more inclusive, transparent, and resilient. We look forward to welcoming you to an evening of ideas, innovation, and inspiration.
