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WSA to Host Earth Day Experential Event in NYC, in Partnership with Suntory & BCIU

Celebrate Spirits

In celebration of Earth Day 2025, the Business Council for International Understanding (BCIU) and the World Spirits Alliance (WSA) in collaboration with Suntory Global Spirits, will host an engaging experiential event to showcase the hospitality and entertainment industries’ commitment to environmental sustainability and the preservation of our planet.

This Earth Day event will provide a dynamic platform for fostering meaningful dialogue and driving actionable steps toward environmental stewardship across key sectors, including hospitality, entertainment, and spirits.

The invite-only event will offer opportunities for collaboration, innovation, education, and curated tasting experiences, inspiring participants to contribute to a more sustainable future. Guests will get a chance to visit the Innovation Studio at Suntory as well as hear from varied leaders regarding initiatives on planetary sustainability. We will take a moment to toast Mother Earth on this special day.

Thematic Highlights

  • Sustainable Sourcing and Agriculture: The role of regenerative farming practices in producing raw materials.
  • Circular Production Systems: Innovations in waste reduction, water conservation, and energy efficiency.
  • Soil Health: Healthy soils support life on our planet. Sustainable production practices can enhance soil fertility, prevent erosion, and sequester carbon.

Stay tuned for more event updates!

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