The WSA is a global organization that represents the collective interests of the spirits sector worldwide. It serves as a unified voice for producers, exporters, and trade associations in the spirits sector, advocating for fair and sustainable policies that promote trade, innovation, economic growth, and responsible consumption.

The WSA, on behalf of its members, engages with governments, international organizations, and stakeholders to address key issues such as market access, regulatory standards, and sustainability, while highlighting the cultural and economic significance of spirits across the globe. The alliance engages in regular dialogue to ensure the growth and long-term viability of the industry.